Who is CPG?


  • get creative. get results.

  • For more than twenty years, Creative Producers Group has been helping the world’s top companies articulate their vision, provide direction, and motivate people to act. CPG pioneered the concept of B2i—business to internal marketing. B2i is an integrated approach to corporate communications that uses the proven methods of external marketing to influence a company’s internal stakeholders. CPG specializes in the design and implementation of strategies unique to the B2i world, including corporate meetings, experiential events, and a wide variety of media.

Main | August 2007 »

July 2007

Stand Up and Cheer

Evolutionofman

This is how far we've come?  Thousands of years of growth, discovery, and evolution...for this?  Never.  Help is on the way.  Take a look at the fantastic new technology in the works that will forever eliminate carpal tunnel, lower back pain, and the craning neck syndrome.  Proudly brought to you by TED...get on your feet everybody.

For more information - check out TED.  Innovation & Technology

Let The Sunshine In

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In the green room... an interesting piece of sustainable innovation was introduced this week.  The New Jersey Institute of Technology unveiled a new polymer-based paint that can be applied to plastic sheets which will then function as solar panels.  Here's the shake down on how it works- when sunlight hits a solar cell, the energy will create positive and negative charges.  If separated and sent to different electrodes, it will produce a current.  If the cells can be linked electronically, they will form a "panel".    The cell developed by NJIT is 50,000 times smaller than a human hair, but conducts currents much more efficiently than electrical wires.

Though still in its beta stage, this solar paint has potential to eliminate enormous energy costs by allowing individuals to create their own power stations.  In the future, hybrid cars could be operated by solar energy created from a panel on the roof  of the vehicle.  It brings a whole new meaning to the term "sunroof".

For more information check out Fullerene single wall carbon nanotube complex for polymer bulk heterojunction photovoltaic cells.  We dare you to say that one three times out loud.

Reinventing the Wheel

Translucent_dolphins

Translucent dolphins and multimedia reinvent the idea of the carousel...a new attraction scheduled to open in Battery Park (NYC) in 2008 takes a fresh approach to an old-fashioned carnival ride.
Instead of garishly painted horses, the seats will be translucent fiberglass molded into dolphins, turtles, clownfish, and other marine life. And unlike a traditional carousel, which spreads out from a center column like an umbrella, these creatures will be supported from below on a turntable, allowing unobstructed 360-degree views. All this will be housed in a nautilus-shaped structure featuring 93 SmartGlass windows that darken during the three-minute ride to simulate the experience of diving to the ocean floor. The final touch: Multiple projectors will fill the interior with images of marine life that slowly change to match what you'd actually see during a descent.
More from WIRED:   
by Tracy Collins, Sr. Vice President Creative, Design, and Innovation

Get Creative. Get Blogging.

Welcome20mat

Do You Tweet?

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Tweets or microblogs, popularized by Twitter and its main competitor, Jaiku, are short, quick text updates about your current thoughts and activities. Part of the next level of the ultra-hot social networking movement, tweets are made via text messaging, instant messaging, and the web. In March, Twitter won the 2007 South by Southwest Web Award in the blog category, and recently was named as one of Time Magazine's Top 50 Websites for 2007.

In Good Company

With membership reportedly doubling every two to three weeks, companies and public figures are finding Twitter a useful tool to quickly get their message out. Amazon, the BBC and The New York Times all tweet, as does John Edwards, who gets credit as being the first presidential candidate to use Twitter, which was quickly followed by others. There are estimates of up to 7 million current users with over a million tweets a day. 

But Twitter's For Kids

Your kids might be microblogging already, but how can you tap this growing trend in your organization?

  • Brainstorming - Need fresh ideas for your next project why not have your traditional brainstorming session via microblog, you could literally let your entire company contribute. 
  • Comment/Suggestion Box - Have an idea for your company? Just throw it out and get an instant gauge of interest. 
  • Status Updates - Give your client instant updates of your progress on their projects. 

Other Microblogging Resources

Jaiku – Pronounced like Haiku with a J, it is Twitter’s main competitor, and allows direct commenting on other’s microblogs.

Pownce – Still its early stages, but has heavy buzz as the next generation of microblogging, group communications, and social networking.

Find out more or join the Twitosphere today by going to http://www.twitter.comFeatured post by Erik Lutenegger, Web & Technology Specialist.

Meet Me At The Fair

Fair_st_louis_2 Fair St. Louis was an overwhelming success with over 100,000 revelers for food, fireworks, and the iconic Cyndi Lauper at sunset.  Many thanks to our crack team of producers who worked tirelessly through the heat and humidity to bring this wonderful event to life.  Happy 4th of July, St. Louis!

Connecting The Real World To The Online World

What self-respecting person doesn't Google something at least once every hour? 
When you are online, anything you want to know is right there.  Every curious whim is easily indulged.  What's the weather like right now in Portland?  Who's got the cheapest price on contact lenses?  Who sang Maria on the original cast album?  Where can I find parts for a '77 El Camino? 
Now, marketers are finding ways to make it easier to connect to the instant information we crave, further closing the gap between the "real world" and the online experience.
Cw7407_2
Real estate signs in the Netherlands, Australia, and the UK now advertise codes linked to text messages that provide property details, or can connect you to a mobile website with information about the property--all while you're standing on the street wondering how many bathrooms the place has. 
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In Japan, a new kind of "barcode" called the QRcode with even more information packed into it is showing up on product packaging and in print.  30 million Japanese already have a camera phone that can read the information in the code.  With one snapshot, the code directs the phone's web browser to a site with more information, coupons, or other promotional content about that particular item.
Culture Watch by Tracy Collins, Sr. Vice President Creative, Design & Innovation

Meetings & Events

Main_event

Strategic design.  Innovative production technology.  Once in a lifetime events.  Experience the artistry and precision of Creative Producers Group Events.  No one does it better.

Innovation & Technology

Lightbulb "Yup.  Life moves pretty fast.  If you don't stop and look around once in a while, you could miss it."  - Ferris Bueller

What's new now?  What's new next?  Innovation & Technology...

Nothing Rhymes With Orange...

OrangeNo, nothing rhymes with orange.  Just like there's no one like CPG.  In this column you'll find insight and ideas from our guys at the top: CEO, Keith Alper and Vice President, Steve Friedman.

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