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  • get creative. get results.

  • For more than twenty years, Creative Producers Group has been helping the world’s top companies articulate their vision, provide direction, and motivate people to act. CPG pioneered the concept of B2i—business to internal marketing. B2i is an integrated approach to corporate communications that uses the proven methods of external marketing to influence a company’s internal stakeholders. CPG specializes in the design and implementation of strategies unique to the B2i world, including corporate meetings, experiential events, and a wide variety of media.

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Xerox Goes Green

Xerox_green Xerox announced the arrival of it's new "green" printing paper dubbed the Xerox High Yield Business Paper.  The new paper uses half as many trees as regular paper, is 10 percent lighter than the alternative, and requires less water and chemicals. The paper also needs uses less fuel to produce.   Using 90 percent of the tree (compared to the 45 percent used in traditional printing paper) and reducing greenhouse gas emissions by 75 percent, the High Yield paper will also cut consumer shipping costs due to its lighter weight. 

Xerox is targeting high volume consumers who generate massive amounts of paper with a short shelf life such as direct mail centers, financial statement and business form producers.  The next step will be to introduce it to office markets for widespread use. 

A paper product that's good for the environment and the bottom line - what self respecting business could refuse?  Place your orders America and keep an eye on the Xerox stock while you're at it

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