Who is CPG?


  • get creative. get results.

  • For more than twenty years, Creative Producers Group has been helping the world’s top companies articulate their vision, provide direction, and motivate people to act. CPG pioneered the concept of B2i—business to internal marketing. B2i is an integrated approach to corporate communications that uses the proven methods of external marketing to influence a company’s internal stakeholders. CPG specializes in the design and implementation of strategies unique to the B2i world, including corporate meetings, experiential events, and a wide variety of media.

The Green Room

Xerox Goes Green

Xerox_green Xerox announced the arrival of it's new "green" printing paper dubbed the Xerox High Yield Business Paper.  The new paper uses half as many trees as regular paper, is 10 percent lighter than the alternative, and requires less water and chemicals. The paper also needs uses less fuel to produce.   Using 90 percent of the tree (compared to the 45 percent used in traditional printing paper) and reducing greenhouse gas emissions by 75 percent, the High Yield paper will also cut consumer shipping costs due to its lighter weight. 

Xerox is targeting high volume consumers who generate massive amounts of paper with a short shelf life such as direct mail centers, financial statement and business form producers.  The next step will be to introduce it to office markets for widespread use. 

A paper product that's good for the environment and the bottom line - what self respecting business could refuse?  Place your orders America and keep an eye on the Xerox stock while you're at it

Let The Sunshine In

Solar_panel_paint_4

In the green room... an interesting piece of sustainable innovation was introduced this week.  The New Jersey Institute of Technology unveiled a new polymer-based paint that can be applied to plastic sheets which will then function as solar panels.  Here's the shake down on how it works- when sunlight hits a solar cell, the energy will create positive and negative charges.  If separated and sent to different electrodes, it will produce a current.  If the cells can be linked electronically, they will form a "panel".    The cell developed by NJIT is 50,000 times smaller than a human hair, but conducts currents much more efficiently than electrical wires.

Though still in its beta stage, this solar paint has potential to eliminate enormous energy costs by allowing individuals to create their own power stations.  In the future, hybrid cars could be operated by solar energy created from a panel on the roof  of the vehicle.  It brings a whole new meaning to the term "sunroof".

For more information check out Fullerene single wall carbon nanotube complex for polymer bulk heterojunction photovoltaic cells.  We dare you to say that one three times out loud.

The Green Room

Meetgreen 

Welcome to Green Meetings by Creative Producers Group.  Creative Producers Group is dedicated to doing its part to reduce our carbon footprint and alleviate the global climate crisis.  Everyday we renew our commitment to an earth friendly culture by encouraging clients to incorporate sustainable solutions into their events. It's easy to be green...

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